Artaboga Collaborates with BRINKS to Optimize Cash Management through Digital Retail Solutions
PT Arta Boga Cemerlang, the sole distributor of the OT Group—one of Indonesia’s leading FMCG corporations—has officially entered into a strategic partnership with BRINKS, a global cash management company headquartered in the United States. Artaboga is adopting one of BRINKS’ flagship services, Digital Retail Solutions (DRS), as part of its operational transformation.
The partnership was formalized at the OT Group headquarters in West Jakarta and was attended by David Maksud, CEO of BRINKS Indonesia, along with several members of the top management teams from OT Group and Artaboga. This collaboration marks a significant step forward in transforming Artaboga’s cash management practices across its business operations.
DRS is a secure and automated solution that enables real-time cash deposits directly into bank accounts. With a capacity of up to 20,000 banknotes and the ability to process up to 600 notes per minute, the system enhances business efficiency with 24/7 operational capability and heightened security features.
In the initial phase, the DRS system has been installed at several Artaboga operational offices located in Central Java and East Java.
The system is expected to enhance the efficiency and security of Artaboga’s daily cash deposits, particularly those made by its sales teams. With cash deposit machines installed at various Artaboga operational offices, the deposited funds are transferred directly and in real time into the company’s bank account. This significantly minimizes the risks of loss or delays in the deposit process.
“This collaboration is a strategic step in boosting our operational efficiency, especially in managing cash transactions across our extensive distribution network. While digital transactions continue to grow, cash transactions remain prevalent in traditional retail,” said Harianus Zebua, Head of Corporate and Marketing Communication at OT Group, in an official statement.
With the implementation of this solution, Artaboga is expected to further strengthen its position as a distributor that prioritizes operational innovation. Moving forward, there is a strong possibility that the DRS service will be expanded to other regions to support more optimal business growth.
“We are proud to support Artaboga with a modern and secure cash management solution. DRS is designed to deliver convenience, security, and transparency in the cash deposit process,” said David Maksud, CEO of BRINKS Indonesia.
Ramadan Charity Initiative
In conjunction with the partnership launch, BRINKS donated a sum of money to be distributed by Artaboga to those in need. In the spirit of the holy month of Ramadan, Artaboga collaborated with the West Jakarta chapter of the Indonesian Red Cross (PMI) to distribute the donation in the form of OT product packages through a charitable initiative titled “Bakti Ramadhan: Sharing Charity, Spreading Blessings.”
“We helped distribute BRINKS’ donation in collaboration with PMI West Jakarta at Madrasah Ibtidaiyah Negeri (MIN) 19 in West Jakarta, benefiting more than 300 students. We hope these OT product packages will bring additional motivation and joy to the students of MIN 19 as they observe their Ramadan fast,” concluded Harianus.
