'Exploration of Happiness' Begins! Crystalin and Tango Partner with Sky Explorer (Garuda Indonesia & Tahilalats) to Bring Cross-Industry Creativity and Innovation

Creativity and innovation are the main keys to providing meaningful experiences for consumers. The OT Group, through its brands Crystalin and Tango, is collaborating with Garuda Indonesia, the nation’s flagship airline, and Tahilalats, a renowned comic strip IP popular among the younger generation, through a campaign titled “Sky Explorer.” The three parties are committed to delivering cross-industry creativity and innovation through special edition packaging for Crystalin (available in 330 mL, 600 mL, and 1500 mL) and Tango Brownies Crispy (35gr pouch). Featuring an unconventional style and applying a visual syntax, this packaging conveys a message of exploratory spirit, joy, and positive energy that strongly resonates with the modern youth lifestyle.

The collaboration between Crystalin, Tango, Garuda Indonesia, and Tahilalats was officially launched at the “Exploration of Happiness” event on October 12, 2025, at Lippo Mall Nusantara. The event was attended by Donny, CEO of OT FMCG; Wamildan Tsani Panjaitan, President Director of Garuda Indonesia; and Nurfadli Mursiding, Content Creator of Tahilalats; along with Irene Umar, Vice Minister of Creative Economy of the Republic of Indonesia, who attended to show her appreciation for the collaboration.

“This ‘Sky Explorer’ collaboration reflects a new spirit from the OT Group, especially through Crystalin and Tango, to not only present quality products but also provide added value in the form of inspiration. We chose Garuda Indonesia as a symbol of journey and aspiration, and Tahilalats as an icon of youth creativity. This special edition packaging is a bridge connecting the happiness of enjoying our products with the spirit of exploration and joy in every journey. We believe this cross-sector synergy will provide a unique experience and positive energy for consumers across Indonesia,” stated Donny, CEO of OT FMCG.

Supporting the collaboration, Garuda Indonesia President Director Wamildan Tsani explained, "The presence of the Sky Explorer IP on OT Group's products is a form of Garuda Indonesia's support for the development of the nation's creative economy. This is also an effort for Garuda Indonesia to present a variety of quality national products in an effort to continue creating a safe, comfortable, and memorable flight experience for our service users."

Meanwhile, from the creative side, Nurfadli Mursiding, Content Creator of Tahilalats, expressed his hope that the design would inspire the wider community, “Hopefully, this collaboration can inspire many people, especially fellow IP creators. Now, the distribution and awareness of our work can penetrate various mediums. Sky Explorer can hopefully be a good momentum for the development of our creative industry.”

Recognizing the extraordinary potential of this cross-sector collaboration involving creative economy players and national industries, Irene Umar, Vice Minister of Creative Economy of the Republic of Indonesia, attended to give her appreciation. For her, the synergy between an FMCG brand, a national airline, and a local IP is concrete evidence that innovation can drive the creative economy while strengthening Indonesia's image globally.

"The 'Sky Explorer' collaboration between Garuda Indonesia, the OT Group, and local IP creator Tahilalats is a tangible step in supporting Indonesia's creative economy. By bringing local products like Crystalin and Tango Brownies Crispy into the flight experience, we want to show that the work of the nation's youth deserves to be the main spotlight. We also welcome this cross-sector collaboration as a form of continued support for local brands and national pride, as well as celebrating National Creative Economy Day on October 24," said Irene Umar.

For three days, from October 10-12, 2025, visitors at Lippo Mall Nusantara could directly interact at the “Exploration of Happiness” booth, an interactive space for various exploratory activities accompanied by Tahilalats, Crystalin, and Tango Brownies Crispy, along with Garuda Indonesia. In addition to playing and interacting, visitors could also enjoy and take home special edition products from this collaboration.

The Crystalin, Tango, Garuda Indonesia, and Tahilalats collaboration is available in Crystalin PET bottle packaging (330 mL, 600 mL, and 1500 mL) and Tango Brownies Crispy (35gr Pouch). Consumers can purchase these special edition Crystalin and Tango Brownies Crispy products at Garuda Experience Stores and retailers across Indonesia. Consumers can also enjoy the special edition Crystalin during Garuda Indonesia flight services. "Our hope is that this collaboration will not only be a symbol of the nation's creativity and innovation but also serve as an inspiration for the younger generation of Indonesia to continue exploring the world with a positive and joyful spirit. We believe that with Crystalin and Tango Brownies Crispy accompanying every journey with Garuda Indonesia and Tahilalats, all travels will feel light and happy," Donny concluded.