Formula Celebrates 40 Years: Innovation for Indonesia’s Oral Health

Forty years of Formula mark the consistent journey of a local brand in building trust and maintaining relevance amid the evolving needs of society. Over the past four decades, Formula, an oral care brand from OT Group, has continuously introduced product innovations supported by oral health education initiatives and social contributions. This 40-year milestone reaffirms Formula’s role as a long-term partner for Indonesian families in improving quality of life across generations.

In line with its journey, Formula continues to strengthen its position as a brand Indonesians can be proud of through the development of high-quality products that remain relevant to the needs of the community. Technology-based innovation, combined with oral health education, has become the cornerstone of Formula’s growth, as well as its approach to building meaningful long-term relationships with consumers.

“Forty years of Formula represent a long journey built on the trust of the Indonesian people. This trust motivates us to continue providing oral care solutions that are relevant, high-quality, and accessible for families across Indonesia,” said Jenifer Fransisca, Managing Director of Formula.

Formula’s commitment to improving community well-being is also reflected in its corporate social responsibility initiatives as part of the 40th anniversary celebration. Through this program, Formula distributed staple food packages across 40 locations throughout Indonesia, including DKI Jakarta, Tangerang, Karawang, Bogor, Surabaya, Pandaan, Jombang, Palembang, Maros, Semarang, Malang, Medan, Bali, Cirebon, Magelang, Blitar, Padang, Lampung, Balikpapan, Pontianak, Kendari, Manado, Lombok, Ambon, and Sorong. Each activity was accompanied by oral health education to strengthen the program’s impact while increasing public awareness of the importance of maintaining oral health as part of a healthy lifestyle.

In line with the spirit of togetherness and appreciation for all parties who have been part of its journey, Formula also introduced the 40 Years of Formula Loyalty Program, which ran throughout 2025. As a form of appreciation for consumer trust and loyalty, Formula held prize draws with two units of Wuling Binguo EV electric cars as the grand prizes. The draws were conducted in two stages on September 10, 2025, and January 28, 2026. The drawing process was carried out in collaboration with the Ministry of Social Affairs of the Republic of Indonesia and the Regional Social Affairs Office, reflecting Formula’s commitment to transparency, accountability, and compliance with applicable regulations.

Entering a new chapter after four decades, Formula sees this milestone as a foundation to move forward by strengthening product innovation, enhancing consumer loyalty, and expanding its social contributions as part of a sustainable growth strategy.

“Moving forward, Formula will continue to innovate, expand oral health education initiatives, and strengthen its social role to remain the preferred choice for Indonesian families,” Jenifer Fransisca concluded.