Formula Oral Care Champions Local Innovation with the Launch of Formula Neo 7°, Featuring Indonesian Football Star Marselino Ferdinan

As Indonesia’s trusted oral care brand for over 40 years, Formula Oral Care reaffirms its commitment to improving the nation’s dental health with the launch of its latest innovation: Formula Neo 7°. This homegrown toothbrush features a 7-degree angled head, a design inspired by extensive research on the unique mouth contours of the Indonesian population. The result? A toothbrush that reaches deeper and cleans more effectively—even in the most hard-to-reach areas.

To strengthen this message, Formula proudly partners with rising football star Marselino Ferdinan as the official brand ambassador. Known for his fierce determination, physical strength, and winning mindset, Marselino embodies the spirit of excellence that Formula stands for—committed, consistent, and proudly Indonesian.

"I’m proud to be part of the Formula family. On the field, the angle of my shot is key to scoring goals. Off the field, confidence is just as important—and Formula Neo 7° helps me stay strong and ready to give my best," shared Marselino.

Backed by OT Group, Formula has long been Indonesia’s number one toothbrush brand, offering a complete range of oral care products including toothbrushes, toothpastes, mouthwashes, and kids' care solutions. With over two decades as a market leader, the brand continues to invest in innovations tailored to the needs of Indonesian families.

The Formula Neo 7° isn’t just effective—it’s stylish too. It features extra-dense, ultra-soft bristles that are safe for gums and enamel, and an ombre color design for a sleek, fashionable look. The 7° angled head ensures optimal reach, even to the back molars, making every brush count.

“We believe that a strong nation begins with individuals who are healthy and confident. Formula Neo 7° is our way of delivering real innovation that supports stronger oral health for all Indonesians,” said Jenifer Fransisca, Marketing Director of Formula Oral Care.

Carrying the message #SE7LEBIHKUAT, Formula invites Indonesians to embrace strength starting from the basics: oral health. Because brushing right isn’t just about hygiene—it’s about building strength, confidence, and a better future for ourselves, our families, and our country.