Nourishing the Future: Tango Kido Milk Launches New Formula for Children
According to Indonesia’s National Food Agency, the country’s per capita milk consumption is only around 16.27 kg per year—significantly below the benchmark set by the Food and Agriculture Organization (FAO), which recommends 30 kg per capita per year. Concerned by this situation, OT Group—one of the leading players in Indonesia’s FMCG industry—continues to innovate in support of improved child nutrition by launching Tango Kido Milk.
With more than seven decades of presence in Indonesians’ daily lives, OT Group consistently develops products that meet local needs. At the "MOMMY N’ ME" exhibition for mothers, babies, and children held in Jakarta, OT Group introduced Tango Kido Milk in its newly designed packaging and improved formula.
“Through our manufacturing arm, CS2 Pola Sehat, OT Group entered the dairy industry in 2019. The demand for nutritious, affordable milk products continues to drive our innovation. The new Tango Kido Milk is part of that effort—offering balanced nutrition, enhanced taste, and fresh packaging to support the growth and development of Indonesian children,” said Albert, Managing Director of Nutri Essentials, during the product launch at Jakarta Convention Center.
As part of the government’s ongoing strategic initiative, Free Nutritious Meals (MBG), there is a growing need for large-scale milk supply. The Ministry of Agriculture has projected that by 2029, the MBG program will require 8.5 million tons of milk annually.
“In addition to meeting consumer demand for healthy and affordable ready-to-drink milk, we are also committed to supporting government programs aimed at improving child nutrition. This commitment is reflected in the quality of Tango Kido Milk, which has received the ‘Green Tick’ label from the Indonesian Food and Drug Authority (BPOM RI)—a mark indicating that the product meets criteria for healthier food and beverage options. Tango Kido Milk contains 9 essential vitamins, is high in calcium and phosphorus, and remains low in sugar,” Albert added.
Targeting children aged 2–6 years old, Tango Kido Milk is designed not only with complete nutrition but also with fun, engaging packaging. “To make it more appealing, the new packaging features cheerful, animal-themed characters that reflect children's personalities—such as Kasper the Tiger, Kira the Giraffe, Kong the Monkey, Kelsi the Cow, and Kuki the Bear. With the tagline ‘Layered Nutrition, Delicious to the Last Drop’, we are proud to present Tango Kido Milk at the ‘Mommy N’ Me’ exhibition (June 27–29, 2025) and the upcoming ‘Forever Mom and Baby Expo’ (July 3–6, 2025). Our presence at these events is a testament to our ongoing commitment to support Indonesian families with healthy, safe, and enjoyable nutrition choices for their little ones,” Albert concluded.
