Tango Introduces Brownies Crispy Susu, Bringing a New Way to Share Love and Happiness

Jakarta, January 30, 2026 – PT Ultra Prima Abadi, through its brand Tango, officially launched its newest variant, Tango Brownies Crispy Susu, at an event titled Love at Tango’s First Crunch held at Anjungan Sarinah, Jakarta. Carrying the message Share the Milk Love, Share the Happiness, the launch featured a special collaboration with content creator Arrofi Ramadhan and was enlivened by a performance from the band Juicy Luicy as part of an interactive experience combining product innovation, entertainment, and emotional storytelling.

Tango Brownies Crispy Susu introduces a new taste sensation through the combination of crispy brownies with a creamy milk flavor that is light yet crunchy. This variant is inspired by Indonesian consumers’ preference for milk flavor as one of their favorites, as well as the habit of enjoying snacks with milk—similar to a practical, delicious, and affordable cereal experience.

The collaboration with Arrofi Ramadhan is part of Tango’s strategy to deliver a campaign that is authentic and relevant to the lifestyle of the younger generation, especially ahead of the Valentine’s season. Arrofi is widely known for his romantic content and creative, high-effort gestures that have gone viral on social media, making him well aligned with Tango’s message of sharing love and happiness.

Verawati, Head of Marketing Communication at OT Group, stated, “Through Tango Brownies Crispy Susu, we aim to deliver a taste experience that is not only delicious but also emotional. The concept of Love at Tango’s First Crunch reflects the feeling of falling in love at the first bite, while Share the Milk Love, Share the Happiness is an invitation for consumers to share joy with their loved ones. This launch reflects Tango’s commitment to staying relevant to the lifestyle and preferences of the younger generation.”

Meanwhile, Arrofi Ramadhan shared, “This collaboration is truly special because Tango genuinely gave space for stories that many people can relate to. The concept Share the Milk Love, Share the Happiness aligns with what I believe in—that love is not about expensive gifts, but about effort and attention. I’m happy to be part of the launch of Tango Brownies Crispy Susu, which has a creamy, light, and crunchy taste that’s perfect to enjoy with someone special.”

In addition to the product launch, the event was enlivened by various interactive activities such as the Love Cam Surprise, a musical flash mob, a photo booth experience, and a sing-along session with Juicy Luicy, creating a romantic atmosphere in the Sarinah area.

Tango Brownies Crispy Susu is now available at Alfamart, Farmers Market, Ranch Market, Hari-Hari Swalayan, and AEON starting from late January 2026. The snack comes in a pouch packaging and is recommended for retail at Rp 8,900 per pouch. Through this innovation, Tango aims to enrich moments of togetherness for Indonesian consumers by offering a snacking experience that is not only delicious but also meaningful and joyful. This aligns with Tango’s longstanding commitment to consistent taste quality, embodied in its signature tagline: Indeed, Tango is Delicious.